Fruit of the Loom: Fruitisms
A fun little campaign for underwear, tees, socks and sweats. Hard clothes, be afraid.
Here’s a string out of a bunch of :06 spots to enjoy from the comfort of your sweatpants.
We also CREATIVE DIRECTED all the content on Fruit’s INSTAgram & TWITTER from 2022-2024.
Made at GSD&M by:
CDs: Jess Zalaznick & Tiff McKee
ACDs: Danae Belanger & Me
& many others