Fruit of the Loom: Fruitisms

A fun little campaign for underwear, tees, socks and sweats. Hard clothes, be afraid.

Here’s a string out of a bunch of :06 spots to enjoy from the comfort of your sweatpants.

We also CREATIVE DIRECTED all the content on Fruit’s INSTAgram & TWITTER from 2022-2024.

Made at GSD&M by:
CDs: Jess Zalaznick & Tiff McKee
ACDs: Danae Belanger & Me
& many others